International Week Workshop & TAF: Type in Motion

Susanne P. Radtke has developed and run international workshops mainly in the Middle East. Typography is always the foundation for her intercultural approach. The meaning and the message typography can transfer is very different in various cultures apart from differences in writing systems. Designers today focus on one hand on the global market but on the other hand they remain sensitive to their own national and cultural heritages.

Through Type in Motion diverse media like animation, sound and typography combine with your own voice become part of your animated piece.

Creativity and experimentation while playing with typography will be an essential part of the workshop. Increased knowledge about the rules and conventions of the wide field of typography will occur during being in the process of brainstorming, storyboarding and working on the final design. Later lectures in Typography will be included which will build a theoretical background for the practical work.

An interest and openess for typography and a curiousity to explore and express the hidden meanings in proverbs, sayings or expressions are good prerequisites for the workshop. The Program Flash will be used for the animation although the students are welcome to use any other software such as AfterEffects. During the workshop a brief introduction in Flash will be given but the students will be expected to have a good knowledge in the basic design PROGRAMS programms.

Susanne Radtke is tenured Professor of Graphic and Media Design at University of Applied Sciences, Ulm, Germany. She is co-author of Textbook for Visual Media Design. Prof. Radtke earned a graduate degree in visual communications from Berlin University of the Arts. She has studied with renowned teachers from the School of Design Ulm (hfg) which is the successor of the Bauhaus in Germany. Radtke lives in Ulm and Berlin.