Are You Talking to Me? Workshop started on Tuesday

The communication between people today has grown into an easy web constructed by links and cameras that can be held in every work environment and household threw out the world.
Alex Reuneker and Patrick Deters (NL) want to share with us the art of using web cams as a conversation tool between people or even communities. ARE YOU TALKING TO ME is an exciting workshop where the participants have the possibility to build a platform where a group of people can detain information through the use of two web cams. Alex started the morning by showing the numerous possibilities one can build by using the right script. The interactive participation via a webcam is a really interesting tool for the upcoming marketing generation. Patrick emphasised the importance of marketing and he especially pointed out the use of targeting and segmentation.
The marketing concepts and the final works of the workshop will be at display on Fri 7th at 12am.

photo: Alex Reuneker and Patrick Deters, De Haagse Hogeschool, Academie voor ICT & Media, with three students form Germany



Kommunikointimahdollisuuksien valtava kehitys on antanut ihmisille ja yhteisöille mahdollisuuden interaktiiviseen kanssakäymiseen ympäri maailman.
Alex Reuneker ja Patrick Deters (HOL) ovat täällä kertomassa meille web cam:n käytöstä keskustelu- sekä markkinointikanavana. ARE YOU TALKING TO ME? – Työpajan aikana rakennettavan platformin tehtävänä on saada kaksi ryhmittymää interaktiiviseen kanssakäyntiin kahta web cam:a käyttäen.
Alex aloitti aamun näyttämällä miten kameralla saadaan aikaiseksi erilaisia efektejä ja reaktioita hyödyntämällä kahden kameran tekniikkaa. Kaikki tämä syntyy käyttämällä oikeata koodausta.
Miksi sitten tarvitaan interaktiivista kanssakäyntiä web cam:n avulla? Patrickin osuudessa vastaus löytyikin; markkinointi! Web cam:n käyttö tuotteiden, palveluiden tai informaation markkinoinnissa on todella tehokas tapa, varsinkin kun annetaan vielä mahdollisuus osallistua tilanteen ostopäätökseen interaktiivisesti.
Työpajan valmiit ohjelmat markkinointisuunnitelmineen ovat nähtävillä perjantaina 7.5 klo 12.00.

International Week Workshops: Design Spam

Interaction designer and lecturer Pawel Pokutycki from the the Design & Communication department of the Hanze University Groningen (Academy Minerva) will host a one day workshop on day two of our International Week (May 3rd) titled:

Design Spam - workshop on conceptual and experimental approach to interaction design

Pawel explains to contents and targets of the workshop:
88% of all e-mails sent worldwide is spam, what gives about 130 billion messages per day, 84 million per minute, 1.4 million per second.

Why waste the potential of this powerful media concept and focus only on anti-spam defense instead of appreciating its beauty, improving its functionality and creating a new on-line communication tool of tomorrow?

In times when new media concepts die as quickly as they are born (and social media, augmented reality, spimes etc, are no exception!), interaction designers should never blindly follow any trends, nor should they entirely ignore the vanishing inventions of the past. Instead, they should experiment more, be critical, question the logic of contemporary communication tools, hack media reality as it is now and prototype unexpected solutions for the future.

We take spam not as a destination, but only a departure point for an inspiring, creative session based on:

• learning efficient methods of concept development for interactive media
• exploring the boundaries and experimenting with various applications of interactive media in the field communication design
• discussing contemporary trends and future scenario's related to the discipline of interaction design
• questioning the functionality and aesthetics of selected communication platforms and media environments

There are now seven registered workshops led by our international partners during our international week. We will introduce them all, until now we have presented:
Interactive Cinema Workshop
"Are You Talking to Me?!" -workshop